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- Jim-Winblood
Business 201 Faculty < Back Jim Winblood Founder & Chief Steward Jim Winblood is an Entrepreneur and Chief Steward of several recruiting and staffing businesses in the “care economy” including Mom’s Best Friend of Dallas/Ft. Worth, Park Cities at Home, Vail Sitters and Scout Reference, a B-to-B SAAS company providing reference checking services for trust economy employers. He enjoys the challenges of entrepreneurship and has started and led multiple early-stage businesses. Jim is a graduate of Vanderbilt University School of Law and the Price College of Business at the University of Oklahoma, where he earned a bachelor’s degree in business administration/economics with honors. He was the recipient of the OU President’s Medal and the prestigious Letseizer Award for outstanding graduate. Jim was a Commander in the US Navy Reserve (Ret.). He is a veteran of Operation Iraqi Freedom. Jim also currently serves as the Chairman of the Board of Directors for Global Heart Ministries in Plano, Texas. Jim is a past Chairman of the Board of Directors for Rainbow Days, Inc., a non-profit organization serving at-risk children. He was a member of the Dallas Young Lawyers Leadership Class of 2000. He has served as a Precinct Chairman for the Dallas County GOP. Jim is also a Member of the Dallas Roundtable and C12. Most importantly, Jim stays focused on his faith and family. He and his wife Kim have two daughters attending college at BIOLA University and they are Members of Watermark Community Church. http://www.scoutreference.com Business201 Home
- Chase-Murphy
Business 201 Faculty < Back Chase Murphy, CPA Tax Partner Passionate about innovation and propelling the ecosystem forward across the US. Helping entrepreneurs and venture markets enhance and protect value through expansive network of advisors and investors. Finding unique ways to collaborate as strategic partner through creative thinking, motivated introductions, proactive planning, and connections to funding opportunities. Specializes in income tax consulting for entrepreneurs, venture backed businesses, and investors. Particular focus on entity structuring, capital raising, and transaction planning. Experienced leader focused on engaging employees by connecting them to a purposeful mission, creating a culture that inspires them to do their best work, and development to reach their full potential. Currently holds an active CPA license. Business201 Home
- Mark-Lebwohl
Mark Lebwohl, MD < Back Mark Lebwohl, MD Faculty Dean for Clinical Therapeutics and Chairman emeritus of DermatologyIcahn School of Medicine at Mount Sinai Mark Lebwohl, MD, is the Kimberly and Eric J. Waldman Professor and Chairman, Kimberly and Eric J. Waldman Department of Dermatology at the Icahn School of Medicine at Mount Sinai in New York, New York, USA He received his degree in medicine from Harvard Medical School in Boston, Massachusetts, USA, and completed his internship and residency in internal medicine, as well as his residency in dermatology at Mount Sinai Hospital in New York. His key interests in clinical research include skin cancer and inflammatory skin diseases including psoriasis, atopic dermatitis. Vitiligo and alopecia areata. Dr. Lebwohl identified one of the first topical therapies approved for skin cancer and precancerous lesions. In addition, many of the systemic and topical therapies for psoriasis and atopic dermatitis were investigated or developed in the Department of Dermatology at Mount Sinai. Dr. Lebwohl has authored or co-authored nearly 500 original peer-reviewed original reports, 400 invited articles and other publications, and approximately 250 abstracts. Notably, he is the author of the first atlas, Atlas of the Skin of Systemic Disease, which is dedicated to cutaneous manifestations of systemic disease and co-editor of Treatment of Skin Disease, a leading textbook in dermatology that has been translated into several languages, won several medical book awards, and is in its 5th edition. Dr. Lebwohl is the founding editor of the Journal of Psoriasis and Psoriatic Arthritis and of Skin, the Journal of Cutaneous Medicine. He has served on the editorial boards of the Journal of the European Academy of Dermato-Venereology, the Latin American Journal of Psoriasis and Psoriatic Arthritis, the Journal of Skin Cancer, and the Journal of the American Academy of Dermatology. Currently, he is editor of the dermatology section of Scientific American Medicine. In addition, as a renowned expert in dermatology, Dr. Lebwohl is frequently an invited visiting professor and speaker at universities, medical centers, conferences, and symposia worldwide. Active in a number of professional organizations, Dr. Lebwohl is an honorary member of the French Society of Dermatology and the Canadian Dermatology Association. He is past president of the American Academy of Dermatology and Chairman Emeritus of the Medical Board of the National Psoriasis Foundation. Dr. Lebwohl serves on the International Psoriasis Council. Throughout his distinguished career, Dr. Lebwohl has been the recipient of many awards, such as the Presidential Citation from the American Academy of Dermatology for his service to the AAD on psoriasis and for his work with the Psoriasis Foundation. Furthermore, he has received Lifetime Achievement Awards from the National Psoriasis Foundation and American Skin Association and has been recognized as a Leader of Distinction by the Journal of Drugs in Dermatology for his work in psoriasis. In addition, Dr. Lebwohl was the honorary chairman of the 1st World Psoriasis and Psoriatic Arthritis Conference held in Stockholm, Sweden in 2006 by the International Federation of Psoriasis Associations and its patron, His Majesty King Carl Gustav of Sweden. PS Home
- Justin-McCorkle
Business 201 Faculty < Back Justin McCorkle Founder Founder Crucial Cyber Repeat Entrepreneur Certified Leadership Consultant Justin McCorkle is the Founder of Crucial Cyber, a consulting and projects practice that approaches cybersecurity from a “business first” perspective. He has had first hand involvement in numerous Incident Response cases, cyber forensics investigations, worked with cyber attorneys through various legal challenges, and is a member of the North Texas FBI Infragard Community. Justin has over 18 years of organizational leadership experience and brings that executive perspective into client cyber issues. Justin assisted with the founding and launch of a Managed Security Services Provider and later joined the board of an international Private Equity Group seeking cyber acquisitions throughout the United States. Through these projects he developed key relationships in the industry that have allowed Crucial Cyber access to leading cyber talent and ‘out of the box’ thinking in order to reduce cyber risks. Crucial Cyber approaches cyber in a way to maximize ROI and provide legal protection in the event of an incident. Besides these things, Justin has authored and co-authored several books on faith and family, provided political consulting and speech writing to State and Federal politicians, and is very involved with Conscious Capitalism. He has a deep love of human liberty and is an outdoors enthusiast. Justin lives in Frisco, Texas with his wife of 17 years, Kelly, and their three children. https://crucial-cyber.com/ Business201 Home
- Mireya-Hawthorne
Business 201 Faculty < Back Mireya Hawthorne CEO & Principal Mireya Gonzalez Hawthorne serves the insurance and risk management needs of commercial clients in a variety of industries including retail, food service, manufacturing, public entity, financial services, healthcare, construction, property management and development. Mireya specializes in large-scale corporate risk management and solves critical risk and asset management objectives for middle market corporations. Areas of expertise include multi-state property and casualty programs, negotiating favorable terms for difficult or unique Directors and Officers Liability placements, negotiating Bonds, Products Liability coverage, helping clients turn around adverse Workers' Compensation experience, and insuring hard to place Property Schedules. She brings over 20 years of extensive insurance, risk financing, and risk management experience to MGRA. Mireya began her insurance career in San Antonio, Texas with Nationwide Insurance. A leading sales executive in personal lines and a nationally ranked producer of property and casualty insurance. Promoted to Dallas County Portfolio Manager & led the underwriting division for her district to the state Sales Conference each year. Became one of ten districts in Texas to reach Pacesetter’s (annual award) 4 consecutive years. In 1998, went to Summit Global Partners & excelled as an Account Executive/Producer. Served the insurance and risk management needs of companies such as WBK Construction Co, Hardscape Construction, Bell Sports, Monitronic’s, Broadcast.com , BroadbandNow, Trintel, ABC Pest Control, NTTA, and NV Holdings. She was recruited by Marsh USA in 2002 to develop new engagement opportunities for middle to large markets in their consulting and risk management division. She developed relationships with companies such as D.R. Horton, Carreker Financial, and Mary Kay, Inc. She managed client risks to strengthen their balance sheets, reduce expenses, and benefit their overall bottom line. Specialties: Technology Consulting firm, Franchised Food Service, Development of National Insurance Programs for Groups/Associations/Franchises, Construction, Mgmt Consulting, Service Organization, Products Liability, Executive Risk Arena-DnO, EnO, EPLI, Crime & Fiduciary https://www.mgrainc.com/ Business201 Home
- Joseph-Merola
Joseph Merola, MD, MMS < Back Joseph Merola, MD, MMS Faculty Joseph F. Merola, M.D., M.M.S. , a leading clinician, researcher, and clinical investigator who treats immune-mediated diseases such as psoriasis/psoriatic arthritis and lupus, has been named Chair of Dermatology . Dr. Merola, who joined UT Southwestern October 16, 2023. came from Brigham and Women’s Hospital and Harvard Medical School in Boston. He held many leadership positions there, including Vice Chair of the Department of Dermatology in Clinical Trials and Innovation, Director of the Clinical Unit for Research Innovation and Trials, Director of the Center for Skin and Related Musculoskeletal Diseases, and Director of the Harvard Combined Internal Medicine-Dermatology Residency Training Program. He received his medical degree from New York University School of Medicine and a Master of Medical Sciences degree from Harvard Medical School. He then completed an internship at the University of Pennsylvania, a residency in dermatology at New York University Medical Center, and both a residency in internal medicine and a fellowship in rheumatology at Brigham and Women’s Hospital. “The multidisciplinary skills, clinical expertise, and leadership record that Dr. Merola brings will expand the Department of Dermatology’s tradition for excellence and further enhance our institution as a national hub for discovery and innovation,” said W. P. Andrew Lee, M.D. , Executive Vice President for Academic Affairs, Provost, and Dean of UT Southwestern Medical School. Dr. Merola specializes in hard-to-treat cases of immune-related inflammatory disorders, which can lead to damage to skin, cartilage, bone, and internal organs. He is the Founding President of the Psoriasis and Psoriatic Arthritis Clinics Multicenter Advancement Network, Vice President of the Group for Research and Assessment of Psoriasis and Psoriatic Arthritis, a member of the National Psoriasis Foundation Medical Board and Scientific Advisory Committee, and President of the Medical Dermatology Society, among multiple other leadership positions. He also has led clinical trials funded by the National Institutes of Health and the pharmaceutical industry related to inflammatory skin and joint disease including psoriasis/psoriatic arthritis, and he has published more than 300 peer-reviewed articles. PS Home
- Training the Next Generation of Dermatologists
Bridging the dermatologist shortage gap in the United States.Training the Next Generation of Dermatologists < Back Training the Next Generation of Dermatologists Clay J. Cockerell, MD, JD, MBA Aug 28, 2023 Bridging the dermatologist shortage gap in the United States. The physician shortage plaguing our profession across the nation is impacting specialties in every area, and it will soon impact the field of dermatology especially hard. The American Academy of Dermatology estimates a shortage ranging from 3,800 to 13,400 dermatologists in the coming decades. In fact, you are very likely witnessing the effects of this shortage with increased wait times for patients seeking medical care. From 2004 to 2017, the average wait time to see a dermatologist increased 33% (from 24.3 days to 32.3 days). In 2022, the trend continued with an average wait time of 34.5 days. This raises concerns about the future of patient care and creates an urgent need to ensure that we have a consistent pipeline of skilled dermatologists entering the profession. Availability of residency positionsOne reason for the shortage of incoming dermatologists is due in large part to the lack of residency programs. Demand for the specialty remains high, yet finding a dermatological residency program can be difficult. According to the National Resident Matching Program, there were 864 applicants (including both MD and DO applicants) for the 499 dermatology residency positions offered this year. Those who are accepted into dermatology residency programs are traditionally among the most academically accomplished of their peers. As such, it is extremely competitive to be accepted for a dermatology residency training position. More residency training opportunities In my Dallas-based dermatopathology practice, we are working to bridge the gap with a new dermatology residency program offered through The University of North Texas Health Science Center at Fort Worth’s Texas College of Osteopathic Medicine (TCOM). This year, TCOM was ranked as the top medical school in Texas by the U.S. News & World Report. It has also been ranked No. 1 by the publication among osteopathic schools nationwide for two consecutive years. Launching the program amidst a global pandemic was no small feat and is a true testament to the faculty’s commitment to seeing the project across the finish line. The process of setting up the residency program in 2018. It typically takes six months to a year of planning and preparation for the application, followed by two more years for a residency program to receive accreditation from the Accreditation Council for Graduate Medical Education. While COVID-19 slowed the process down even further, our team persevered, and we received initial accreditation for the program on April 21, 2023. Although we did not go through the match process this year, 25 individuals who learned that the program was approved reached out and went through the interview process. We found three excellent candidates who began their training in July. The program is accredited for three positions per year and will ultimately have nine trainees when fully enrolled. Enhanced training for residents There have been many changes in the field of dermatology since I entered the medical profession. We have seen huge advancements in treatments and therapeutic agents, as well as a number of sub-specialties added under the broader dermatology umbrella. At the same time, it is heartening to recognize there are some things that remain the same, such as the reasons that motivate some of these young physicians to pursue the specialty. “I chose dermatology because I love how you can see everything – the disease, the histology and the patient’s improvement,” said resident Ciaran Symthe, DO. “The skin is our interface with the external world, offering a fascinating perspective on health and disease and a rewarding way to improve patients’ psychosocial wellbeing.” The residents in our program can expect to receive a classical style of training that prepares them for this dynamic and ever-changing field, including opportunities to learn about surgery, pathology, pediatric dermatology, cosmetic dermatology and other sub-specialties. “I can’t imagine a better residency program. We have a positive working environment with great clinical and didactic experiences in both private practice and academic settings. We also have numerous opportunities to get involved in dermatology via networking events, industry relationships, research and conferences. What sets our program apart is the positive environment and rockstar attendings, who can open up doors and support/encourage us to be influential contributors to the field of dermatology,” said Dr. Symthe. The residents spend time in the clinic seeing patients as well as at our dermatopathology practice, Cockerell Dermatopathology, where they will analyze many biopsy specimens, including the ones they take from their own patients. “I chose to pursue dermatology because I get a mix of medicine and surgery. In addition to their skin pathologies, many patients suffer from adverse psychosocial issues because of these conditions, so I appreciate the opportunity to treat them holistically,” said resident Susuana Adjei, DO. “This program provides comprehensive training in the field of dermatology, so I know I’ll be prepared for my future. Our faculty is also made up of dermatologists who are very successful in their careers, so I know we’ll be able to learn how to navigate the field well.” In addition, our residents will have the opportunity to attend conferences at the local, regional and national level, as well as receive training on the business, financial and legal aspects of operating a medical practice. “The residency program is laying a strong foundation for my future career in dermatology, aligning seamlessly with my goals of becoming an excellent dermatologist and a leader in the field. Through its comprehensive curriculum, hands-on experiences and exposure to a wide range of pathologies, I'm gaining practical skills and in-depth knowledge essential for success. Furthermore, the mentorship and guidance from my faculty are shaping my clinical approach and facilitating the growth of a robust professional network, said resident Marissa Ceresnie, DO. “What truly sets dermatology apart for me is the ability to profoundly impact people's quality of life by addressing their skin, hair and nail concerns. Beyond combining my affinity for visual diagnosis and performing hands-on procedures, I'm passionate about providing care that not only enhances health but also contributes to overall well-being.” Final thoughts My esteemed colleagues and I are committed to training the next generation of dermatologists to be highly skilled, well-rounded physicians with extensive expertise in the field. We are excited about the outstanding residents we have in our program and take pride in knowing they are part of the solution to ensuring that patients will continue to receive quality dermatological care for years to come. About Clay J. Cockerell, MD, JD, MBA Dr. Clay J. Cockerell is a world-renowned specialist in treating and diagnosing skin disorders and has diagnosed over three million biopsies. An internationally recognized pioneer in his field and double board-certified in dermatology and dermatopathology, Dr. Cockerell has been practicing medicine since 1986. He is currently the Founder & President of Cockerell Dermatopathology and the Program Director of the Health Education Services dermatology residency program sponsored by the Lake Granbury Medical Center. Also, Dr. Cockerell sees patients a few days per month to assist with resident training and to keep his clinicopathological skills sharp. Dr. Cockerell has held numerous leadership positions within several highly regarded medical associations. Most notably, he served as the President, Secretary & Treasurer and a member of the Board of Directors of the American Academy of Dermatology, President of the Texas Dermatological Society, and President of the Dallas Dermatological Society. Also, Dr. Cockerell holds leadership roles as Founder and President of Cockerell Dermatopathology and a former AmeriPath Board of Directors member. Dr. Cockerell and his wife, Brenda, had a lifelong dream of producing wine and, in 2005, purchased a vineyard in Calistoga, California. They now produce wine under the Coquerel Family Wine Estates label. Dr. Cockerel and Brenda have two children, Charles and Lillian, and they have been married for forty-six years. In addition, Dr. Cockerell and Brenda enjoy traveling, golf, and winter sports. About Cockerell Dermatopathology The Cockerell Dermatopathology story begins with Dr. Clay J. Cockerell's vision to establish a practice whose mission is to treat each specimen as if it came from one of own family members. Family! At Cockerell Dermatopathology, every employee is driven by a relentless pursuit of diagnostic excellence. We specialize in evaluating dermatologic disorders, tackling cases ranging from the routine to the most challenging. Our practice continuously invests in cutting-edge technologies to best serve each referring clinician and their patients. These innovations result in higher-quality diagnostic slides, quicker turnaround times for routine cases, and seamless deployment of EMR interfaces. From an educational perspective, Cockerell Dermatopathology is more than a dermatopathology practice. We host numerous in-person and internet-based education events and boast a state-of-the-art 14-headed microscope for dermatology resident training sessions. Our services extend beyond borders, serving hundreds of clinicians in Texas, throughout the United States, and globally. With a highly accessible team of board-certified dermatopathologists and a dedicated support staff, our vision is simple yet profound. Family, we treat every specimen as if it were from one of our own family members. Previous Next
- Adam-Rubin
Adam Rubin, MD < Back Adam Rubin, MD Faculty University of Pennsylvania Associate Professor of Dermatology at the Hospital of the University of Pennsylvania Associate Professor of Dermatology in Pathology and Laboratory Medicine Associate Professor of Dermatology in Pediatrics PS Home
- Edward-Zabawski
Business 201 Faculty < Back Edward Zabawski, DO Dermatologist Dr. Edward Zabawski is a board-certified dermatologist with a passion for treating a variety of skin, nail, and hair disorders. His formal education and training include: Duquesne University (Pittsburgh, PA) – BS, Pharmacy Ohio University College of Osteopathic Medicine (Athens, OH) – Doctor of Osteopathic Medicine Doctors Hospital of Stark County (Massillon, OH) – General and Internal Medicine Internship UNT Health Science Center (Fort Worth, TX) – Dermatology Residency A fellow of the American Academy of Dermatology (AAD) and the European Academy of Dermatology and Venereology (EADV), Dr. Zabawski’s research has been published in major dermatology articles and publications. In his spare time, Dr. Zabawski enjoys fishing, sports, cooking, and music. https://www.epiphanydermatology.com/ Business201 Home
- Matthew-Leavitt
Matthew Leavitt, DO < Back Matthew Leavitt, DO Faculty Dr. Matt Leavitt is a board-certified dermatologist and the Chairman, Founder, and CEO of Advanced Dermatology & Cosmetic Surgery (ADCS), the country's largest dermatology practice. He is also the Founder and Chairman of Ameriderm, a division that provides billing services for dermatology practices. Dr. Leavitt's vision led to the development of ADCS’s research division which has undertaken numerous studies for major pharmaceutical companies. Additionally, Dr. Leavitt founded Medical Hair Restoration (MHR), which he grew into a national practice for surgical hair transplantation that became the second-largest hair restoration practice in the country. Dr. Leavitt now holds the office of Executive Medical Advisor with Bosley, the largest hair restoration group in the world. Dr. Leavitt is the Chairman of the KCU-GME/ADCS Orlando Dermatology Residency Program. He has served as President of the American Osteopathic College of Dermatology (AOCD) and is a founding father of the American Board of Hair Restoration Surgery, where he served as its first vice president. Dr. Leavitt was also one of the founding members and is currently the president of the Hair Foundation. Dr. Leavitt is presently a Clinical Assistant Professor in Dermatology for the University of Central Florida and Kansas City University. Dr. Leavitt is a member of the advisory boards and a national speaker for Allergan. Formerly he was a member of the advisory boards of Merck and Pfizer (now Johnson & Johnson) and Photomedex, Abbvie, amongst others. Dr. Leavitt has served as a special consultant to Lexington International. Dr. Leavitt is recognized both nationally and internationally as an accomplished author, clinical researcher, surgeon, and lecturer on the subject of hair loss. He has received numerous grants and awards including the prestigious Golden Follicle, from the International Society of Hair Restoration Surgeons. Recently he was featured on the cover and lead article for The Dermatologist. Dr. Leavitt is a founder and 21-time chairman of the annual Live Surgery Workshop. Dr. Leavitt has authored numerous articles for dermatology, hair, and cosmetic journals and chapters in textbooks. He has been interviewed by the print and electronic media including The New York Times, The WSJ, Forbes, Men's Vogue, Parents Magazine, etc. as well as appearing on America's Health Network, CBS's 'The Early Show,' The Learning Channel, NBC iVillage. Through the Leavitt Family Foundation, he has co-sponsored fourteen annual charity golf tournaments benefiting Ronald McDonald House and the Crohn’s and Colitis Foundation (CCF). He serves on the CCF boards both nationally and locally. He has been recognized by Ernst & Young as a finalist for Entrepreneur of the Year and received numerous awards from the business community, such as Smart Awards, Florida Medical Business, etc. A graduate of the University of Michigan and Michigan State University College of Osteopathic Medicine, Dr. Leavitt completed his residency at Ohio University Grandview Medical Center. PS Home
- Donald-Taylor
Business 201 Faculty < Back Donald Taylor Professor of Practice, Executive Education Director Education MA, Pennsylvania State University, 1988 BS, University of Texas at Arlington, 1979 Professional Organizations Retired US Air Force Colonel, 27 years ACHE, AFA Life Member Board Certified in Healthcare Management, American Academy of Medical Administrators (past) FACHE Certification pending in 2022 Business201 Home
- Top PR Strategies
The COVID-19 pandemic has transformed the business environment for good.Top PR Strategies < Back Top PR Strategies Angela Kambarian | Dermatology Authority Feb 1, 2022 The COVID-19 pandemic has transformed the business environment for good. Now that we are coming off one of the most disruptive years in history, we should probably come to terms with the fact that we might be operating in a business environment that has been transformed for good. Influenced by the prolonged pandemic and rapid technological advancements, we will be a wide variety of new strategies emerging in business to business (B2B) and business to consumer (B2C) marketing. Here are a few to keep in mind as we transition to 2022. Media Outlets Are Relying More on Contributed Articles Since 2008, newsroom employment in the U.S. has fallen 26%, and demand for online content has grown exponentially. It means that media outlets have fewer full-time writers, resulting in increased demand for contributed articles by outside authors – the kind of thought leadership that is highly effective with B2B buyers. By the way, if you have been struggling to convince your executive team to invest the time and effort required for strong thought leadership, 2022 should be your year to change this. PR Professionals Will Use a Variety of Channels to Identify Media Opportunities From Muck Rack and Help a Reporter (HARO) to Twitter and Slack channels, it is easier for PR pros to respond and pitch via a plethora of new emerging platforms and channels. And that’s what digital transformation is all about. Public Relations Campaign Needs a Purpose In 2020 many brands were being heavily scrutinized or criticized for outdated policies, a lack of diversity in the workplace, or reluctance to get involved in social issues and make a difference. In 2021, however, many organizations had finally upgraded their policies, revamped or re-introduced DEI programs, openly expressed outrage over social injustices, and promised to step up their game. In 2022 brands should highlight their mission-based efforts across different communication channels and demonstrate more accountability. Public relation (PR) efforts should be focused on philanthropic involvement and social awareness; it’s crucial that businesses start transitioning from “talking the talk” to “walking the walk” and following through on “do-better” initiatives. Podcast Appearances Should No Longer Be Swept Under the Rug While local and national radio is still best for breaking news, podcasts seem more appropriate for extended discussions of hot topics. These podcasts may not have a vast number of listeners; however, those who do tune in will be highly engaged. If you were putting your appearance on a podcast on the back burner, it is time to give it some serious consideration. Impactful PR Will Have to be Part of a Larger Marketing Ecosystem PR usually generates more traction when combined with other marketing strategies. Let me assure you that in 2022 this will be vital. PR is a piece of the marketing puzzle and needs to be combined with a strong content strategy, paid ads strategy, and social strategy for bigger, better, and more powerful results. Keep it Simple We are living in turbulent and unpredictable times. Sadly, attention spans are short, and anxiety levels are sky-high these days. But the most crucial and impactful form of communication is also the most overlooked. Therefore, in my professional opinion, simplifying a brand message will be one of the important trends in PR for 2022. Companies of all sizes should make sure they avoid fancy language, long-winded copy, and tedious or complicated explanations. Keep your story short. Make it concise, easy-to-understand, and void of “highfalutin” terms. Just explain briefly what it is you do, why it matters, and how your prospects will benefit. ABOUT AUTHOR Angela Kambarian Kambarian.com | 516-724-4372 ABOUT CLAY J. COCKERELL, MD, JD, MBA Dr. Clay J. Cockerell is a world-renowned specialist in treating and diagnosing skin disorders and has diagnosed over three million biopsies. An internationally recognized pioneer in his field and double board-certified in dermatology and dermatopathology, Dr. Cockerell has been practicing medicine since 1986. He is currently the Founder & President of Cockerell Dermatopathology and the Program Director of the Health Education Services dermatology residency program sponsored by the Lake Granbury Medical Center. Also, Dr. Cockerell sees patients a few days per month to assist with resident training and to keep his clinicopathological skills sharp. Dr. Cockerell has held numerous leadership positions within several highly regarded medical associations. Most notably, he served as the President, Secretary & Treasurer and a member of the Board of Directors of the American Academy of Dermatology, President of the Texas Dermatological Society, and President of the Dallas Dermatological Society. Also, Dr. Cockerell holds leadership roles as Founder and President of Cockerell Dermatopathology and a former AmeriPath Board of Directors member. Dr. Cockerell and his wife, Brenda, had a lifelong dream of producing wine and, in 2005, purchased a vineyard in Calistoga, California. They now produce wine under the Coquerel Family Wine Estates label. Dr. Cockerel and Brenda have two children, Charles and Lillian, and they have been married for forty-six years. In addition, Dr. Cockerell and Brenda enjoy traveling, golf, and winter sports. ABOUT COCKERELL DERMATOPATHOLOGY The Cockerell Dermatopathology story begins with Dr. Clay J. Cockerell's vision to establish a practice whose mission is to treat each specimen as if it came from one of own family members. Family! At Cockerell Dermatopathology, every employee is driven by a relentless pursuit of diagnostic excellence. We specialize in evaluating dermatologic disorders, tackling cases ranging from the routine to the most challenging. Our practice continuously invests in cutting-edge technologies to best serve each referring clinician and their patients. These innovations result in higher-quality diagnostic slides, quicker turnaround times for routine cases, and seamless deployment of EMR interfaces. From an educational perspective, Cockerell Dermatopathology is more than a dermatopathology practice. We host numerous in-person and internet-based education events and boast a state-of-the-art 14-headed microscope for dermatology resident training sessions. Our services extend beyond borders, serving hundreds of clinicians in Texas, throughout the United States, and globally. With a highly accessible team of board-certified dermatopathologists and a dedicated support staff, our vision is simple yet profound. Family, we treat every specimen as if it were from one of our own family members. Previous Next