Practical Symposium | Winter Learn, Shred, Learn! January 23-26, 2025 The Hythe | Vail, CO ATTENDEE LINKS Clay's Message Who Should Attend Agenda Faculty Fees Hotel & Travel Industry Partners Social Media Attendee Brochure CME & Document Center INDUSTRY LINKS Industry Brochure Exhibit Guidelines Jan 23 - 26, 2025 The Hythe | Vail, CO Register Today! Derm and skiing are very common. You have to use your brain, it's the most important part of your equipment.

Business 201 Faculty < Back Mallory Herrin, SPHR, SHRM-CP, CPLC CEO & Principal HR Consultant Mallory Herrin, CEO and Principal HR Consultant of HerrinHR, is an experienced human resources consultant and industry recognized thought leader, serving small and mid-size businesses. As a consultant, she is responsible for guiding the human resources function for a wide range of clients across a variety of industries throughout the United States. She creates and implements HR strategy for each of her clients across all areas of HR based on forecasting of business needs to support her clients’ short-term and long-term goals and growth plans. As the HR representation of her clients’ executive leadership teams, she handles a variety of HR issues, acts as the point person for formal charges or litigation, leads investigations of harassment, discrimination, and retaliation claims, oversees other HR functional areas such as benefits, payroll, and risk, selects and implements relevant software, vendors, and service partners, and works to streamline processes and improve efficiencies of the overall HR operation. She actively monitors the state and federal regulatory landscape to identify changes to laws, regulations, and legal actions that have an impact on clients and creates and executes action plans that ensure her clients remain compliant while continuing to meet the company’s strategic HR objectives. Mallory also produces content such as podcasts, video tutorials, and written articles for and in collaboration with other industry organizations, such as HR Insider, for distribution to clients and other HR professionals. In addition to holding certifications from both HRCI and SHRM, she is also a Certified Professional Life Coach and has nearly 20 years of progressive HR experience. https://herrinhr.com/ Business201 Home

Dermpath On Demand is an online educational website for all things dermatopathology. Join Dr. Clay Cockerell in the library 24/7/365 to view eSlides and case review videos. Clay's Library provided by Cockerell Dermatopath ology DOD Home https://youtu.be/Nmer2qVf96E

Karen Nern, MD, MBA < Back Karen Nern, MD, MBA Faculty Dr. Karen Nern is a board-certified dermatologist and dermatologic surgeon with expertise in general, cosmetic, and surgical dermatology. She performs Mohs micrographic surgery and has extensive experience treating both benign and malignant skin growths. She also performs many cosmetic procedures, including JUVÉDERM®, VOLUMA®, KYBELLA®, chemical peels, and CO2 laser. Her formal education and training include: Arizona State University (Tempe, AZ) – BS, Finance San Diego State University (San Diego, CA) – MBA, International Business University of California, Davis (Davis, CA) – Doctor of Medicine Scripps Mercy Hospital San Diego (San Diego, CA) – Transitional Medicine Internship University of California, San Diego (San Diego, CA) – Dermatology Residency A diplomate of the American Board of Dermatology (ABD), a fellow of the American Academy of Dermatology (AAD), and the American Society for Mohs Surgery (ASMS), Dr. Nern is a preceptor for medical students and is passionate about teaching. She is dedicated to taking exceptional care of her patients to help them achieve skin health and skin cancer prevention. In her spare time, Dr. Nern enjoys skiing, horseback riding, boating, and hiking. Dr. Nern is also on the Board of The Colorado Melanoma Foundation and initiated a philanthropic project called The Sun Bus. The Sun Bus attends major events and is a free sun safety education and skin cancer screening vehicle serving the underserved populations of Colorado. PS Winter Home

Business 201 Faculty < Back Troy Morgan, CCIM Partner Troy Morgan, CCIM, is an award-winning commercial real estate industry leader, specializing in project leasing, tenant representation, pad site development, and the acquisition/disposition of retail centers and investment properties throughout Texas. As a native of the region, Troy has extensive knowledge of all the DFW submarkets, as well as a strong network of contacts and relationships within the industry. Since joining Structure Commercial in 2007, Troy has used his skills to build the firm into one of the leading retail brokers in the DFW area. He currently manages the marketing and leasing of over 2 million square feet of commercial space, with a particular passion for improving the performance of distressed centers. To date, Troy has been responsible for nearly $500M in transactions. Troy is an active member of several professional associations, including the International Council of Shopping Centers, North Texas Commercial Association of Realtors, and the CCIM Institute (2015). When he isn’t working, Troy is an avid golfer and even plays in tournaments internationally. He also enjoys spending time with his family and traveling. . https://www.structurecommercial.com/ Business201 Home

Jaculeen Dano, MD < Back Jaculeen Dano, MD Faculty Dr. Dano is a native of Bucks County, Pennsylvania. She was awarded a full academic scholarship to La Salle University in Philadelphia, where she majored in Biology/pre-med and Mathematics, played on the LaSalle tennis team, and learned how to correctly order a cheesesteak ("one or one wit"). Dr. Dano then completed her medical degree at Tulane University School of Medicine where she was introduced to southern hospitality like not calling shotgun if you want the front seat or being patient while waiting for a lumbering streetcar and learned how to correctly order a Po-Boy ("dressed or not dressed"). he was elected to the Alpha Omega Alpha honor medical society during medical school for her academic achievements. Upon Graduation from Tulane, she was also the recipient of several academic and service awards including the Murrel Kaplan Compassionate Physician Award and the Richard Freeman Prize that is awarded for outstanding leadership and overall contribution to Tulane University. Dr. Dano chose to continue her education at a rigorous hands-on program that also served indigent patients and completed two residencies at the University of Texas Southwestern Medical Center in Dallas. In 1993 she completed her first residency in Internal Medicine and subsequently finished her residency in Dermatology in 1996. She got to work with many great mentors and colleagues during these years. Dr. Dano has had her private practice in Austin since 1999 and has been named a Texas Super Doctor by Texas Monthly for several years. Dr. Dano sees adults and children for general dermatology including conditions such as acne, psoriasis, eczema, moles, and skin cancers. She performs surgery to remove skin cancers, moles, and cysts. In addition to her general dermatology practice, Dr. Dano is licensed in cosmetic dermatology treatments such as Botox, Dysport and fillers including Juvederm products, Sculptra, Radiesse, and Restalyn products. She also uses treatments such as Sclerotherapy to treat patients with varicose veins. Dr. Dano works with her aesthetician using topical therapies, peels, microdermabrasion and lasers with an emphasis on evidenced-based skincare and treatments proven to be safe and effective. In her free time, Dr. Dano is trying really hard to keep her three boys (four if her husband is included) in line. She is back to having to call shotgun for the best seat in the minivan and is proud to show her boys she has not lost her Philly tenacity. Some things come full circle. PS Home

Clay Cockerell, MD, MBA, JD < Back Clay Cockerell, MD, MBA, JD Symposium Managing Director Cockerell Dermatopathology , Founder & President Health Education Services sponsored by Lake Granbury Medical Center, Program Director, Residency Program Dermpath On Demand , Co-Founder & Educational Director Dr. Clay J. Cockerell is a world-renowned specialist in treating and diagnosing skin disorders and has diagnosed over three million biopsies. An internationally recognized pioneer in his field and double board-certified in dermatology and dermatopathology, Dr. Cockerell has been practicing medicine since 1986. He is currently the Founder & President of Cockerell Dermatopathology and the Program Director of the Health Education Services dermatology residency program sponsored by the Lake Granbury Medical Center. Also, Dr. Cockerell sees patients a few days per month to assist with resident training and to keep his clinicopathological skills sharp. Dr. Cockerell has held numerous leadership positions within several highly regarded medical associations. Most notably, he served as the President, Secretary & Treasurer and a member of the Board of Directors of the American Academy of Dermatology, President of the Texas Dermatological Society, and President of the Dallas Dermatological Society. Also, Dr. Cockerell holds leadership roles as Founder and President of Cockerell Dermatopathology and a former AmeriPath Board of Directors member. Dr. Cockerell and his wife, Brenda, had a lifelong dream of producing wine and, in 2005, purchased a vineyard in Calistoga, California. They now produce wine under the Coquerel Family Wine Estates label. Dr. Cockerel and Brenda have two children, Charles and Lillian, and they have been married for forty-six years. In addition, Dr. Cockerell and Brenda enjoy traveling, golf, and winter sports. PS Home

Clay Cockerell, MD, MBA, JD < Back Clay Cockerell, MD, MBA, JD Symposium Managing Director Cockerell Dermatopathology , Founder & President Health Education Services sponsored by Lake Granbury Medical Center, Program Director, Residency Program Dermpath On Demand , Co-Founder & Educational Director Dr. Clay J. Cockerell is a world-renowned specialist in treating and diagnosing skin disorders and has diagnosed over three million biopsies. An internationally recognized pioneer in his field and double board-certified in dermatology and dermatopathology, Dr. Cockerell has been practicing medicine since 1986. He is currently the Founder & President of Cockerell Dermatopathology and the Program Director of the Health Education Services dermatology residency program sponsored by the Lake Granbury Medical Center. Also, Dr. Cockerell sees patients a few days per month to assist with resident training and to keep his clinicopathological skills sharp. Dr. Cockerell has held numerous leadership positions within several highly regarded medical associations. Most notably, he served as the President, Secretary & Treasurer and a member of the Board of Directors of the American Academy of Dermatology, President of the Texas Dermatological Society, and President of the Dallas Dermatological Society. Also, Dr. Cockerell holds leadership roles as Founder and President of Cockerell Dermatopathology and a former AmeriPath Board of Directors member. Dr. Cockerell and his wife, Brenda, had a lifelong dream of producing wine and, in 2005, purchased a vineyard in Calistoga, California. They now produce wine under the Coquerel Family Wine Estates label. Dr. Cockerel and Brenda have two children, Charles and Lillian, and they have been married for forty-six years. In addition, Dr. Cockerell and Brenda enjoy traveling, golf, and winter sports. Hone Home

Labatory improvement reduce turnaround time.Continuous Specimen Flow Changes Night Shifts to Day Shifts While Reducing Turn-Around-Time < Back Continuous Specimen Flow Changes Night Shifts to Day Shifts While Reducing Turn-Around-Time Clay Cockerell, MD, JD, MDA | Mary deBram-Hart, BS, HT | Erico Von Bueren, PhD, MD, MOR | Brenda Wander | Mark Fussner, BS, CT | Claudio Scancich | Craig Reed | Brand McCarley Jul 26, 2022 Labatory improvement reduce turnaround time. To reduce average TAT from 36-42 hours to 24-26 hours, the laboratory was restructured to include, relocation and a new floor plan for linear specimen workflow with a larger workspace. Conventional tissue processors were replaced with continuous flow, rapid tissue processors, cassette batch sizes reduced to an maximum of 32, and fully automated embedding was introduced. Personnel was rescheduled to decrease family unfriendly working hours (3pm-5am) and total hours, while increasing laboratory efficiency. MATERIALS & METHODS Customized WinSURGE® (Computer Trust Corp) Scanning Records using customized tools in Microsoft ® Excel ® 2013. Floorplans analyzing pathway crossings. Analysis of scheduled personnel shifts, family unfriendly (3pm-5am) schedules, and overtime. Analysis of cassette number reduction by increasing the number of spatially separated cross sectioned ellipse/s in Tissue-Tek® Paraform® Sectionable Cassette Systems (Sakura Finetek, Torrance, CA). Specimens were processed on Tissue-Tek VIP® 5, Tissue-Tek Xpress® x120, and embedded on Tissue-Tek AutoTEC® (Sakura Finetek, Torrance, CA). RESULTS The Paraform Sectionable Cassette System allows multiple cross sectioned ellipse/s in one cassette, locking their orientation from grossing to microtomy. Using Paraform Cassettes resulted in less cassettes grossed, processed, embedded, sectioned, and less slides stained and reviewed. Daily volumes decreased from 1,600 to 1,358 (-13%), reducing costs and increasing profitability. OLD vs. NEW LABORATORY SETUP The new laboratory set-up reduced overall daily working time for the entire Team from 215.5 hrs. to 136 hrs. (-79.5 hrs./-37%) while reducing the daily family unfriendly time (3pm to 5am) by 61% from 119.5 hrs. to 44 hrs./ 75%. The highest reduction of working and family unfriendly time was achieved in Embedding: -52 hrs./-100%, followed by Microtomy and Grossing. The Grossing and Microtomy Teams assist loading and unloading the Tissue-Tek Xpress x120 and Tissue-Tek AutoTEC, allowing task variety. The 4 stacked graphs on the left show the effect on working hours, the 4 stacked graphs on the right show the effect on family unfriendly hours. Noticeably, cumulative overtime was reduced from an average daily total of 16 hours to 0 hours. Overall, all Teams highly appreciated these changes and do not want to return to the previous set-up. CONCLUSIONS Specimens are oriented at grossing eliminating misorientation with manual embedding. Excisions can have multiple cross sectioned ellipse/s and are correctly oriented at grossing using Paraform Sectionable Cassette System reducing the total number of cassettes generated. Only 2% of the daily volume needs manual embedding due to specialty circumstances. Utilization of the Tissue-Tek Xpress x120 and Tissue-Tek AutoTEC allows 80% of specimens to be ready for microtomy within 7 hours after arrival into the laboratory. Continuous flow, rapid tissue processing means no more large batches, bottlenecks, or waiting time. The Tissue-Tek AutoTEC allowed 6 Histotechnicians to change their hours from night shift to day shift, allowing them to work more employee/family friendly shifts. Better hours and less blocks meant staff are able to perform additional duties allowing variety during the work day.  Designing a laboratory in a new building with a Lean workflow floor plan eliminated retraced steps and excessive walking time. Clients, Pathologists, and employees are happier. ABOUT CLAY J. COCKERELL, MD, JD, MBA Dr. Clay J. Cockerell is a world-renowned specialist in treating and diagnosing skin disorders and has diagnosed over three million biopsies. An internationally recognized pioneer in his field and double board-certified in dermatology and dermatopathology, Dr. Cockerell has been practicing medicine since 1986. He is currently the Founder & President of Cockerell Dermatopathology and the Program Director of the Health Education Services dermatology residency program sponsored by the Lake Granbury Medical Center. Also, Dr. Cockerell sees patients a few days per month to assist with resident training and to keep his clinicopathological skills sharp. Dr. Cockerell has held numerous leadership positions within several highly regarded medical associations. Most notably, he served as the President, Secretary & Treasurer and a member of the Board of Directors of the American Academy of Dermatology, President of the Texas Dermatological Society, and President of the Dallas Dermatological Society. Also, Dr. Cockerell holds leadership roles as Founder and President of Cockerell Dermatopathology and a former AmeriPath Board of Directors member. Dr. Cockerell and his wife, Brenda, had a lifelong dream of producing wine and, in 2005, purchased a vineyard in Calistoga, California. They now produce wine under the Coquerel Family Wine Estates label. Dr. Cockerel and Brenda have two children, Charles and Lillian, and they have been married for forty-six years. In addition, Dr. Cockerell and Brenda enjoy traveling, golf, and winter sports. ABOUT COCKERELL DERMATOPATHOLOGY The Cockerell Dermatopathology story begins with Dr. Clay J. Cockerell's vision to establish a practice whose mission is to treat each specimen as if it came from one of own family members. Family! At Cockerell Dermatopathology, every employee is driven by a relentless pursuit of diagnostic excellence. We specialize in evaluating dermatologic disorders, tackling cases ranging from the routine to the most challenging. Our practice continuously invests in cutting-edge technologies to best serve each referring clinician and their patients. These innovations result in higher-quality diagnostic slides, quicker turnaround times for routine cases, and seamless deployment of EMR interfaces. From an educational perspective, Cockerell Dermatopathology is more than a dermatopathology practice. We host numerous in-person and internet-based education events and boast a state-of-the-art 14-headed microscope for dermatology resident training sessions. Our services extend beyond borders, serving hundreds of clinicians in Texas, throughout the United States, and globally. With a highly accessible team of board-certified dermatopathologists and a dedicated support staff, our vision is simple yet profound. Family, we treat every specimen as if it were from one of our own family members. Previous Next

William Posten, MD < Back William Posten, MD Faculty Dr. William Posten is a board-certified, fellowship trained Mohs Surgeon practicing in Dallas, Texas. He received his bachelor’s degree with honors from Harvard University and his M.D. degree from Yale University. He did his dermatology residency training at Northwestern University. He then completed a combined fellowship in Mohs Surgery and Procedural Dermatology at University of Texas Southwestern. Dr. Posten currently serves as President of the Dallas Ft Worth Dermatological Society. He previously served as Secretary-Treasurer of this prestigious organization. He is a Diplomate of the American Board of Dermatology, a Fellow of both the American College of Mohs Surgery and the American Academy of Dermatology, and a member of the American Society of Dermatological Surgery. Dr. Posten authors original research on novel surgical techniques and his findings are regularly presented in national surgical meetings. Recently, Dr. Posten has been featured on Top Docs of DFW, a television program highlighting the leading physicians of Dallas Ft-Worth show on channel 33 KDAF-TV. Dr. Posten is on medical staff at Medical Cities Hospital of Dallas, Presbyterian Hospital of Dallas, Baylor Hospital of Irving, and Zale Lipshy Hospital of Dallas. He teaches medical students and residents surgical skills at UT Southwestern Hospital, Parkland Hospital and the Dallas Veterans Affairs Hospital. Dr. Posten specializes in the treatment of skin cancers and other skin tumors. Dr. Posten believes in a compassionate, caring philosophy that is reflected in the clinical care that he provides. His hobbies include painting and sculpture. He is married with 2 children. He looks forward to meeting you at the Dallas, Las Colinas, and Highland Village offices. PS Winter Home

Create an amazing pateint experience.5 Ways to Improve the Patient Experience Through Marketing < Back 5 Ways to Improve the Patient Experience Through Marketing Kim Campbell and Suneel Chilukuri, MD | Dermatology Authority May 16, 2022 Create an amazing pateint experience. Where does the patient experience begin? While dermatologists may have a different answer to this question in today’s digital era, most will agree that one of the first patient touchpoints is with your telephone operator. A person looking for a new physician or health care provider can begin with an online search. If you’ve been lucky enough to visit with a patient, does the relationship end when they walk out the practice doors? The numerous patient touchpoints before, during, and after a clinic visit allow you to connect with a patient. The strength of this connection influences the likelihood the client will stay with your dermatology practice. By implementing strong internal marketing strategies, you will naturally increase practice success by retaining current patients while also introducing pertinent procedures applicable to their family members and friends. Internal marketing refers to educating patients on the breadth of services you offer. Below, we discuss five ways you can improve the patient experience through internal marketing. UTILIZE ENGAGING DIGITAL ASSETS Dermatology practices can use inexpensive television monitors to educate and improve the patient experience. One can customize short videos utilizing your mobile device to discuss the procedures you offer. You can also ask your aesthetic or medical representatives for digital assets, such as before and after photos or testimonials, to display on your monitors. For example, we utilize Friend Media’s FM stick to easily change the content even while the patient is in the room. If the patient is coming in for a body contouring procedure, we change the display content to educate him or her about neuromodulators and fillers. If a patient is extremely pleased with his or her result, we can change the display to ask for a review. Most often, we have the display showing our last five social media posts, which further encourages our patients to follow our Instagram and Facebook pages. All of this content is easily controlled with a remote control similar to one used for an Amazon Firestick. In addition to providing entertainment and a distraction to reduce anxiety, the displays educate patients on your practice, provide health care tips, promote new services, and encourage internal referrals. CREATE A PATIENT REFERRAL PROGRAM When you improve the patient experience, you create a brand ambassador for your practice. A happy patient may tell one or two friends about you and your services. Unfortunately, an unsatisfied patient may tell 50 or more acquaintances or strangers to not utilize your practice. It is simple to appropriately reward referrals. You may consider a gift card for future services to your practice or even gift a synergistic service to enhance his or her current procedure(s). Don’t neglect writing a handwritten thank you note or personally calling to thank your current patient for her referral. BUILD A USER-FRIENDLY WEBSITE To improve the likelihood of your practice being found online, you’ll want to have a mobile-friendly website. Customize the overall design to accurately reflect your practice’s brand. Your practice benefits from implementing a search engine optimization campaign by adding short educational blogs once or twice a month. This will help your website rank better and be easily found by potential patients. To make your website easier to navigate, some things to pay extra attention to are webpage loading speed, broken links, and missing pages. Make sure you have an easy-to-use contact form or patient portal to ensure that patients can leave their details to be called back and are able to request an appointment at your office. Don’t neglect asking for Google reviews. EDUCATE STAFF IN CUSTOMER SERVICE In today’s fast-paced world, patients are seeking excellent customer service. There are simple things that make the difference, such as inviting patients directly from the reception area to an exam room. To ensure that your practice provides impeccable customer service, implement employee coaching and training sessions so that your team has the tools needed to provide a superior patient care experience. Consider hosting an open forum for staff members once a month to ask questions and provide constructive criticism. The repercussions of a negative interaction with your practice are negative online reviews and word-of-mouth complaints. MAINTAIN AN ATTRACTIVE AND INVITING OFFICE SETTING Your practice should be an inviting place for patients to visit and for employees to work. To keep guests happy, a clean, organized office is essential. Replace stained roof tiles and rusted trays. Touch up scuffed paint or scratched surfaces. Consider adding personal touches, such as your favorite artwork or photographs. We utilize inexpensive smart devices to control lighting and music in each exam room. By customizing the experience, patients feel comfortable and pampered. Remember to always leave your clients feeling happy; they remember the sensation, not the words. ~~~~~~~~~~~~~~~~~~~~~~~~ ABOUT KIM CAMPBELL Founder, Dermatology Authority Kim Campbell is the Founder CEO of Dermatology Authority, the leading matchmaking agency for the dermatology market. Dermatology Authority helps practices grow by adding providers, practices, marketing, and practice start-up services. If you are looking to advance your career, Ms. Campbell can be reached at DermatologyAuthority.com or call 800-577-0125. ABOUT SUNEEL CHILUKURI, MD Suneel Chilukuri, Md, Faad, Facms is Director of Cosmetic Surgery and Chief of Dermatology and Dermatologic Surgery at Refresh Dermatology in Houston, Texas. ABOUT CLAY J. COCKERELL, MD, JD, MBA Dr. Clay J. Cockerell is a world-renowned specialist in treating and diagnosing skin disorders and has diagnosed over three million biopsies. An internationally recognized pioneer in his field and double board-certified in dermatology and dermatopathology, Dr. Cockerell has been practicing medicine since 1986. He is currently the Founder & President of Cockerell Dermatopathology and the Program Director of the Health Education Services dermatology residency program sponsored by the Lake Granbury Medical Center. Also, Dr. Cockerell sees patients a few days per month to assist with resident training and to keep his clinicopathological skills sharp. Dr. Cockerell has held numerous leadership positions within several highly regarded medical associations. Most notably, he served as the President, Secretary & Treasurer and a member of the Board of Directors of the American Academy of Dermatology, President of the Texas Dermatological Society, and President of the Dallas Dermatological Society. Also, Dr. Cockerell holds leadership roles as Founder and President of Cockerell Dermatopathology and a former AmeriPath Board of Directors member. Dr. Cockerell and his wife, Brenda, had a lifelong dream of producing wine and, in 2005, purchased a vineyard in Calistoga, California. They now produce wine under the Coquerel Family Wine Estates label. Dr. Cockerel and Brenda have two children, Charles and Lillian, and they have been married for forty-six years. In addition, Dr. Cockerell and Brenda enjoy traveling, golf, and winter sports. ABOUT COCKERELL DERMATOPATHOLOGY The Cockerell Dermatopathology story begins with Dr. Clay J. Cockerell's vision to establish a practice whose mission is to treat each specimen as if it came from one of own family members. Family! At Cockerell Dermatopathology, every employee is driven by a relentless pursuit of diagnostic excellence. We specialize in evaluating dermatologic disorders, tackling cases ranging from the routine to the most challenging. Our practice continuously invests in cutting-edge technologies to best serve each referring clinician and their patients. These innovations result in higher-quality diagnostic slides, quicker turnaround times for routine cases, and seamless deployment of EMR interfaces. From an educational perspective, Cockerell Dermatopathology is more than a dermatopathology practice. We host numerous in-person and internet-based education events and boast a state-of-the-art 14-headed microscope for dermatology resident training sessions. Our services extend beyond borders, serving hundreds of clinicians in Texas, throughout the United States, and globally. With a highly accessible team of board-certified dermatopathologists and a dedicated support staff, our vision is simple yet profound. Family, we treat every specimen as if it were from one of our own family members. Previous Next

Chris Bandel < Back Chris Bandel Educational Manager Cockerell Dermatopathology , Dermatopathologist Assistant Dermpath On Demand, Co-Educational Manager Bio coming soon. DOD Home